Audi recently joined the ranks of automakers in the eVTOL transportation industry with its announcement at the 88th Geneva Motor Show that it would be collaborating with Airbus and Italdesign on the Pop.Up eVTOL transport.

The Pop.Up was shown at the previous year’s Motor Show, but without Audi branding on certain car components. Now, Audi has included their expertise on the modular flying/driving system.

Why it’s important: While traditional large-scale aerospace companies and small-scale aerospace startups alike are entering the eVTOL industry, growing sentiment from automakers to become part of an emerging transportation movement is proving lucrative enough to garner serious investment, and, in this case, commitment from automakers to include their own components on future products.

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Posted by Naish

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